In recent months we have tried to shine the spotlight on the members of society that we have huge respect for, the independent store owners. Britain used to be described as 'a nation of shopkeepers'. Whether it was the eighteenth century economist Adam Smith or Napoleon who described this group of islands as such matters very little, what does matter is that this nation has lost its retail heart. Over the years the retail landscape has changed from busy, bustling stores to empty, with boarded up shop fronts being the norm. That said, there are a few individuals leading the way throughout the country who suggest that we could once again be crowned a nation of menswear shopkeepers. Up until now our A Visit to series has concentrated the spotlight on London stores but all that changes after a trip to Newcastle. Last week, just as the snow began to fall on the northern half of the country, this southern fairy made its way to unchartered (cold) territory. The purpose of the trip was to explore Nigel Cabourn's studio (an amazing experience but more on that later this week) but I could not resist a quick nosy around the city's flagship menswear store, End.
End was born in 2005. Located on High Bridge, the store brings the best brands from around to world to the city. The two floor space is relaxed, informal and its staff have no attitude. The shopping experience is a pleasant and productive one. However, I'd like to focus your attention on their second store. In the Autumn of last year, End unveiled their sophomore concept with 'End hunting Co.' Inspired, as the name indicates, by hunting and outdoor pursuits, the hunting lodge spaces draws on the opulence and luxury of many twentieth Century gentleman’s clubs, with wooden clad walls and ornate antiques and a fusion with rustic Americana influences. The space makes perfect sense. As the snow fell heavily outside there was much protective temptation inside. The astute buying of the founders, John and Christiaan, still only in their late 20s, is hugely impressive. Highlights includes Bleu de Paname's denim, Our Legacy's heavyweight shirting, Heritage Research's Modified Longline Parka and Visvim's Luminaria backpack. Now, the best way to get a feel of the place is to explore it so rather than rabbit on about the stock, lets show you...
The snowy High Bridge street scene.
End Hunting Co showcases products with a level of quality and craftsmanship rarely seen in the UK and the fact that they are housed in a unique environment, makes this a special store indeed. My trip up north has inspired me to escape from the bubble that surrounds the capital more often.